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MIXBOOK - PHOTO DESIGN TOOL AND PRODUCT SERVICE
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ROLE

UX Designer, Product branding

Native app, Mobile-web & Web app - iOS & Android

Mixbook is a million plus user’s product. As a part of the Growth & Marketing team,

I strategized and designed new features and functionalities for Universal Storefront, Navigation & Checkout. Collaborated with business, marketing & data analysis group for optimal design solutions.

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WORK
  • Designed a new digital store front to showcase over 100 different products to offer.
  • Designed storefront, add to cart and checkout work flow and functionalities.
  • Collaborated with stakeholders to align business goals with product vision.
  • Implemented domain knowledge using design methodologies to understand workflows and streamline complexity and deliver solutions with measurable outcomes such as introducing Filter and search feature, adding trays for design storefronts to align with customer satisfaction. 
  • Designed and created concept to wireframes to full mockup/ prototype, end to end product lifecycle.
CHALLENGE
APPROACH
Mix book currently has million plus users and to implement changes can be a challenge in itself. Keeping in mind what the customers like and to ease their navigation bumps.
Align multiple products with multiple categories and sub categories for website and mobile storefront for maximum return of investment.
 
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  • Collaborated with stakeholders for white board brainstorming sessions 
  • Created user stories to define feature additions.
  • Researched and documented new features. Created low fidelity and high fidelity prototypes and helped improve the evolving design process. Collaborated and validated navigation designs which enabled the multi layered search in just two clicks. Created mock ups in Sketch and InVision.
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DESIGN PROCESS 
White board sessions, Conceptual sketches, User work flow
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USER EXPERIENCE JOURNEY AND FLOW 
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User flows were simplified and made intuitive by introducing filter options. Designed left nav keeping in mind the previous designs that customers used. Ability to filter within sub categories addressed the customer navigation pain points.
Hi FIDELITY WIREFRAMES
BEFORE
AFTER - ADDED FILTERS FOR NAVIGATION 
MOBILE WIREFRAMES - DESIGNER STOREFRONT
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