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UTKA DESHMUKH                                                  

LEAD PRODUCT DESIGNER

I am a hybrid product designer and strategist focused on end-to-end design. My passion is crafting solutions that balance business objectives with consumer needs to drive success.

utkadeshmukh@gmail.com

WORK EXPERIENCE

ADP, ATLANTA AREA

Jun 2021 to Present

LEAD PRODUCT DESIGNER

Partner with product managers and full stack engineers on a daily basis to develop systematic solutions that align user needs with data, business goals, and strategy. My role focuses on creating comprehensive time and attendance solutions integrated within HR and Payroll platforms. 

  • Engage in all stages of the design process, from user research and ideation to concept development, validation, wire framing, prototyping, and final visual design.

  • Contributes to the planning and estimating work and participates in broader work stream coordination and expectation setting

  • Rapid prototypying new user experiences in Figma. Iterates quick to turn ideas into testable concepts. 

  • Creates quality deliverables and execute based on product design goals and priorities without prescriptive guidance of direction and manage work with extensive schedules. 

INTUIT, MOUNTAIN VIEW

Jan 2021 to Jun 2021

Contract

SENIOR PRODUCT DESIGNER

I worked for monetization services and experiences for Quickbooks online. As a senior designer, I designed complex user interfaces and interactions for Finance and Marketing ops enterprise system.

  • Responsible for design solutions for system of records for go-to-market items, their pricing structure and promotions availability. 

  • Drives user centered design processes while working collaboratively with customer, along with cross functional teams including engineering, product management and user research.

  • Conducted user research and usability studies to understand user needs and document requirements.

  • Responsible to set vision for great customer experiences inspiring others to get behind the vision and delivering product and services.

  • Worked closely with Product Managers to Engineering teams to translate business objectives and user needs into scalable, data-driven solutions.  

PAYPAL, SAN JOSE

Nov 2018 - Jan 2021

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SENIOR USER EXPERIENCE DESIGNER

​As part of the PayPal Credit (PPC) Acquisition & Servicing team and PP Giving fund my experience includes ​

  • Led UX efforts across a team, driving discussion and activities, while participating in delivery, planning and coordination efforts.

  • Leading delivery, through feedback, design critique, presentation to program sponsors, planning and coordinating with partners where needed.

  • Responsible for new solutions and optimize existing ones for end to end customer experience, on-boarding flows, merchant dashboards, native applications.

  • Led with customer-focused experiences using design research methods to uncover customer insights. 

  • Collaboration with various stakeholders, product, design and engineering executives through storytelling and analytics.

  • Feature design, inter product integration & product roadmap development across mobile & web form factors. 

  • Leading agile development cycles helping manage & coordinate projects between business, design & technology stakeholders

  • Drive design efforts with Market analysis, strategic initiatives, user research.

  • Driving usability & engagement objectives across multiple product teams such as Consumer Credit, Peer to Peer, Merchants & Partners.

FRANKLIN TEMPLETON 

INVESTMENTS,  SAN MATEO 

USER EXPERIENCE DESIGNER

Jan 2018 to Nov 2018

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Being a part of the Global Web & Digital Marketing Group, I collaborated with business partners to deliver end to end products for various business groups. Transformed interaction wireframes to fully functional visual design prototypes.

  • Contributed within the marketing & product groups in a global team. Some of the key projects are:

  • Financial Advisory Mobile App

  • Business Partner Microsite (for EU)

  • Retirement Benefits Microsite

  • Franklin Templeton Global Funds Page Template Evolution Concepts

  • Customer Engagement Portal

  • Internal Reporting Platform for Analysts

  • Production Support for Marketing Campaigns

  • All projects include adaptive and responsive web sites and mobile apps.

MIXBOOK INC,

REDWOOD CITY

USER EXPERIENCE DESIGNER & VISUAL DESIGNER

Jun 2017 to Oct 2017

(contract)

Photo e-commerce platform with over a million users

As a part of the Growth & Marketing team designed and strategized product & user experience enhancements and shared branding & marketing responsibilities.

  • New digital store front to showcase over 100 different products generating added value and revenue.

  • Simplified add to cart and checkout work flow that achieved measurable improvements.

  • Introduced Filter and Search within sub categories.

  • Designed storefronts to align customer satisfaction within two clicks

  • Redesigned, the Vendor - Designers storefronts for both mobile and web applications.

QNOPY, FREMONT

2016 to 2017

USER EXPERIENCE DESIGNER & VISUAL DESIGNER

A data collection analytical web & mobile analytical platform

Led and managed the end to end product life cycle from gathering requirements to deployment. Activities involved conception, wireframe, prototyping, stakeholder interviews, user research, technology integration & customer support experience enhancements. Also contributed to the branding & corporate messaging for the public website.

  • Communicate research outcome with client and the internal team throughout all phases of the

  • project development. Designed user interactions and work flows, wireframes and hi fidelity mock ups

  • Participated in design and technical meetings and helped lead creative direction for mobile

  • application and the website. I was responsible for content creation and management for Qnopy website

  • Collaborate with engineers to define the product. My intent was to simplify the user flow by

  • presenting several options for navigation. Most of our success was achieved through user testing.

  • Created low fidelity and high-fidelity prototypes in In Vision and Sketch

LEFT RIGHT MIND,

FREMONT

FREELANCE DESIGNER

Jul 2016 to Nov 2016

A business solutions design & tech consulting company Worked on several diverse projects and form factors including mobile & web ranging from the official app for Yosemite National Park, a Loyalty Rewards Aggregation Platform, Medical Devices Company Website to UI design for state-of-the-art Bio Tech products for Berkeley Lights.

  • Successfully redesigned the ANDME medical device website & application. There was significant upward trend in web traffic after redesign.

  • Created information architecture, task flows, content strategy, wireframes and prototype. NPS

  • Yosemite introduced their mobile app. which provides up to date listings of park services and programs along with various sites information

  • Created customer journey mapping to understand use cases better.

  • Developed personas and use cases, design decisions through card sorting, site mapping.

  • Designed and developed iPad wireframes and Prototypes and collaborated with developers for shipping final products

EDUCATION

Multimedia Studies, San Francisco State University Courses - User Experience Design & Human computer interaction.

Human Computer Interaction, Stanford University Online course.

Masters of Architecture M.Arch.(coursework completed) - Academy of Art University

SanFrancisco.

Bachelors of Fine Arts in Interior Architecture, Mumbai University

SOFTWARE SKILLS 

  • Figma, Sketch

  • Adobe Muse, Proto.io,

  • Adobe Photoshop, Illustrator, In Design.

  • Jira

  • Microsoft Suite.

  • Autodesk CAD, Revit

  • HTML 5, CSS (beginners level) 

VOLUNTEER EXPERIENCE

  • Asian Neighborhood design

  • Asha for education - Visual design

  • Lead a session at Info Camp UC Berkley  Topic: “Interaction between people and  technology transform passers into participants"

COMPETITION

Won gold for Global Service Jam 2015, Cooper San Francisco. 

Product: Career Calling, a mentor-mentee mobile application.

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